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More Free Marketing Techniques

Social media marketing is all the rage and everyone is participating which is a good thing. So, if you are not on the top four social media platforms: Facebook, Twitter, LinkedIn and Pinterest…it is a good idea to become a member and to start social networking on these sites as soon as possible. These sites will increase your traffic dramatically if used properly.

IBOsocial is a very interactive and responsive social network with lots of free tools that will help you advertise your site. This is a must have tool. It allows you to advertise your product or service to people who are interested in your offers. You create your profile and receive points which allow you to mail to their mailing list.

Additionally, this site also encourages you to post 2 free press releases a day on their site with their free press release tool. Your press release will be listed on Yahoo, Bing, Google and a few other sites. The best part about this network is that the users on this site are very receptive and responsive.

Moving up fast is Instagram which is a social media site that is used on your mobile device. It doesn’t matter whether you have an android or iphone device. The service is very similar to Pinterest where you pin pictures of your favorite things.

However, Instagram can only be accessed through your mobile device. Once you sign up with Instagram via your mobile phone only, you will be able to put your product or service on the website via your cellphone. It is a huge and very busy up-and-coming advertising medium.

The great thing about Social networking is that it is here to stay and Google rewards you for participating on the social networking scene. Just make sure that you are commenting and participating as much as your time allows.

No doubt, you are already a member on Facebook so don’t forget that Facebook has fan pages and groups that you can join and sponsor. Google will reward you by having your fan pages and group pages show up on their search engine. So at the very least, set up a fan page for your product or service.

Another free marketing resource is safelist advertising. This is where you join a number of safelists that have a certain amount of members that you are allowed to mail to on scheduled time intervals.

It is a little time-consuming to set up because in order to make an impact you will need to be a member of quite a few safelists. You will be required to sign up for at least 30+ safelists in order for this type of advertising to be effective.

You will be required to use 2 email addresses. One email address will be your contact email and the other will be your list email address. Before you sign up for your safelist accounts you must have your email accounts set up first. I recommend using gmail accounts because you are going to receive a lot of email offers from your lists.

The good thing about safelist marketing is that once you set this up you will be able to use this system year after year. Safelist marketing is especially great if you are promoting a free product as the safelist members are very receptive to free offers.

Traffic exchanges are another free source of advertising. Although, it seems rather mindless to sit there and surf websites, this type of advertising can and will produce sales and leads with your only investment being your time.

The best feature of traffic exchange advertising is that the people surfing these sites are usually looking for business opportunities. Therefore, they will be receptive to your offers. And, you may be receptive to theirs as well. You might find a great opportunity!

As mentioned, often people shy away from traffic exchanges due to the mindless nature of surfing other websites. If you are of this mindset, and you have children, you can pay them a weekly allowance to surf these sites for you. It only takes an hour a day or a few hours a week for you to obtain this free traffic.

Some experts believe that the banner and text ads convert extremely well on traffic  exchanges. So, make sure that you take the time to advertise your banners from the programs that you are promoting and place some text ads as well.

Once you have your safelists and traffic exchanges set up you can use them year after year. You can purchase credits for both your safelists and your traffic exchanges or you can simply surf for credits on the traffic exchanges. If you run out of credits on your safelist you can purchase credits or simply delete that account and set up another.

If you are really ambitious you can own your own safelist or traffic exchange for a very minimal monthly fee. This gives you another opportunity to advertise your products and services to quite a bit of traffic because these services are very popular among internet marketers.

Press release traffic is emerging as a good source of free traffic as well, especially after the advent of the Panda and Penguin Algorithm. And, again, you are rewarded by Google for writing and submitting press releases. There are both free and paid press release services that you can submit to. Make sure that you do not over-look this wonderful free source of advertising.

As far as creating your list, it is usually required that you pay a monthly fee for some type of autoresponder service in order to collect email addresses. Therefore, make sure that you save the email addresses that are being sent to your email inbox. Save them in your contacts and build your email address list in that way until you are making money online and are able to afford the monthly fee for an autoresponder.

You will then be able to send your offers to your contact list, and/or use their email addresses to have them join your social media programs. This is a positive step towards building your list and you won’t have the expense of an autoresponder service or the hassle of building a lead capture page.

The bottom line is that as an internet marketer or online business owner you will be required to either spend money on traffic or invest your time in free advertising sources. Some of the free traffic sources do require time to set them up, but it is either your investment of money or your investment of your time.

Of course, You will have to choose between which is most feasible for you, but an investment of your time is better than doing no advertising at all!

This article More Free Marketing Techniques is brought to you by Internetmarketingarc

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Panda And Penguin Internet Marketing Tips

Penguin Rescue_020

Penguin Rescue_020 (Photo credit: iliveisl)

Only 1% of online marketers make money online? Even those who were making a living online were recently hit by the new Panda and Penguin algorithm. Some businesses experienced the ‘Google slap’ and were removed from their lofty first page positions to the back pages of Google and some businesses were hit so hard that their websites were completely annihilated and removed from the search engine totally.

Imagine waking up in the morning to see that your money-making website is no longer on the first page of Google. Then, checking your bank account to find that it is empty! That has been the experience of many online marketers recently. Just imagine that your website is not only no longer on the first page of Google, but upon further investigation, not listed at all.

All of the hard work and sweat that went into building a website. SEO (Search Engine Optimization), keyword research, linking program, article writing and more was all for naught, and all to have it go up in smoke in one day!

I know of a few business owners who were hit so hard that their incomes were completely wiped out. Even after months of trying to recover, they are still experiencing the wrath of the ‘Google slap.’

Hopefully, this will help the beginning marketer understand the concepts of what Google is looking for and to help the beginner start off on the right track, and perhaps prevent the above scenario in the future, the ‘Google slap.’

Following are a few tips to get you started on the right track:

  • The first thing that is very much over-looked by most marketers is the importance of building a list. We have all heard it, ‘the money is in the list.’ However, it is most often ignored. I have noticed that most people are just not interested in building a list. They want to make money and that is the bottom line.
  • However, building a list will allow you to be among the top 1% of the money-making producers online. A list allows you to make money on demand. All you have to do is send your affiliate offer or your product or service to your list and you’ll be able to make money on demand and in one day.
  • When you hear about some guru that made $14,000 in one day it is more than likely that they presented their offer to their list. This is the one secret that most marketers do not incorporate into their marketing plan. Yet, it is the key to making money at will.
  • So, if you are a beginning internet marketer, make the investment in an auto-responder service and make your main objective building your client base. In the long run you will be in a much better position than most.
  • Secondly, due to the new Panda and Penguin algorithm it is important that you write content so that the average person can read and understand it. Do not write for the search engine robots with content and/or articles filled with all of your keywords. In other words don’t over optimize your content or you will be penalized for this by Google.
  • Also, make sure that the links that you share are relevant to your site’s content. If you have a dog grooming website, don’t link to a swimming pool website. Share your links on other sites that are similar to your own.
  • You will also be rewarded for your social media links. Most everyone has Facebook. However, make sure that you include the top three social media sites which are Facebook, LinkedIn, and Google Plus. Your sites will receive higher ranking by creating content for these sites. If you want to be on the first pages of Google this is how to get there.
  • Also, go to Avatar.com and set up your avatar picture and post it on all of your pages so that Google will know who you are. This also helps in the search rankings.
  • Additionally, article marketing is not dead. Just make sure that you post your articles to authority sites or hub pages and not to article directories that would be considered spam link farms. You may also post your comments on blogs that are again, related to your site content.
  • Set up Facebook fan pages or Facebook groups which will also be highly ranked in the search engines.

Hopefully this information will help the beginning internet marketer in your online endeavors and get you off to a good start and the more experienced marketer on the right track towards recovery and success if you have been ‘slapped’. Good luck and much success to you.

This article Panda and Penguin Internet Marketing Tips is brought t you by the Internetmarketingarc

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